DFD advert

[Adam Davies]

Hi
Have just viewed the DFD advert on tv,if you have debts over 15k and are struggling etc etc.No promise of writing off x%[good move] but no mention of equity release[not so good]
DFD seem to be the only company advertising for business both in the press and on the tv at the moment.
Regards

[carlmcmullen]

Havent the broadcasting standard agency (i think that is who regulates tv adverts but forgive me if i am wrong) changed the regulation about IVA and debt solutions advertising, and stopped anyone saying they can write of x% ?

I dont belive any tv or press advert advertises the fact that you may be expected to release equity, maybe the BBA should enforce this aswell.

[MelanieGiles]

There is no problem with saying that you can write off a percentage of debt, so long as you qualify that with say industry averages. It is a well known fact that the average return in IVAs these days is between 30% and 40%, so there is no problem in quoting these percentages as industry norms, so long as you confirm that individual circumstances may differ.

I agree that there should be a health warning to say that your property may be affected.

[OPTIMIST12]

I am not normally a fan of financial adverts - but I thought that the DFD "bird" advertisements on TV were very good. Amusing, clever, but with a serious and well-presented message.

[cr15py]

Financial adverts - Raul the seal/dolphin drives me demented, as does that annoying Halifax advert on the beach/cruise ship. And MBNA's AND/OR advert - (covers mouth so can't scream!!!) Add to that HSBC's tropical jungle advert, and I run to make a coffee at that point.

[OPTIMIST12]

Raul is definitely a dolphin!!!! Hes just been on Channel 5.

The only other one I quite liked was for Capital One - with strange creatures on springs that jumped up in the air - to illustrate rising interest rates.

On a light note, "Youtube" is a great source of old TV commercials if you have fond memories of them. There are some old "Pot Noodle" and "Tango" ads that still make me chuckle.

[cr15py]

Bring back the adverts for Hamlet cigars, now that's how to make a commercial!!! [:p]